Have you seen the ads for Winsday on ITV and wondered what it’s all about? You’re not alone.

It would appear that the ITV Win team have gone for the curiosity angle with the short burst style of their ad break promotions, but it seems they’ve somewhat missed the mark.

A lot of the ads seem to be half hearted rebadged versions of the ones that have previously been used for the big cash competitions that run every three or four months.

They’ve had some pretty powerful campaigns running during those periods, like the one on a roller-coaster, and ITV Win presenters Andi and Alison in their mock up flat talking winning big.

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Back when we first created this website, it was usually the case that the main shows on ITV all had their own competitions, with the exception of Lorraine, who has always tended to share the GMB competition (and before that GMTV and Daybreak).

That meant that there was a separate competition for each of the breakfast show (currently Good Morning Britain and Lorraine), This Morning and Loose Women. More recently though, and we expect this to continue to be the case for most of the time, This Morning and Loose Women have also shared their prize draw. The reasoning behind it is that it means both shows can have a bigger prize, and presumably that encourages more entries for ITV Win too.

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Eagle eyed viewers might have noticed the lack of a viewers competition in recent editions of the ITV game show ‘Who Wants To Be A Millionaire?’.

While the show has been back on air in the evenings during the lock-down months, they’re actually repeats from (mainly) the last series. There were a few very notable contestants winning huge sums of money, including a teacher that hit the (nearly) jackpot with half a million pounds.

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After three months of Free Cash Friday, next week things will be mixed up a bit with Andi Peters slot on GMB. To celebrate his 50th birthday (even if he still looks at least a decade younger), it’s been announced that ITV’s king of competitions is going to make fifty winners of £100 next week to celebrate and mark his half century.

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