It’s been a long time since we’ve seen a competition grab the attention of so many people quite like this ITV competition has done, since it launched on GMB back in May 2020. It’s grown into something that you even hear people talking about when you’re out and about, laughing about the surprise in a winner’s voice, or why so many people fail to answer the phone.
Free Cash Friday runs on Good Morning Britain between 8.15am and 9.00am on Fridays when the competition is run, and between 9.30am and 10.00am on Lorraine Kelly’s show.