How The February Fortune Supersized ITV Daytime Competition Works

Pile of pound banknotes with seal on white backgroundFor February 2023, ITV are running their first big cash prize competition of the year. It’s similar in format to the half a million pound giveaway that happened back in late September and October last year.

This time, there’s £250,000 in cash up for grabs, so half the cash of October’s prize but there’s a twist compared to the normal competition format on ITV’s shows.

Let’s try to explain it as clearly as we can!

When Is The £250,000 Competition Running?

The £250,000 competition itself runs just like any other competition you’ll see on Good Morning Britain, Lorraine, This Morning and Loose Women.

That means you’ll see it about four times during each episode of GMB, a couple of times on Lorraine, four times on This Morning and twice on Loose Women – that’s likely to be around twelve times each weekday until the lines close on 3rd March 2023.

How Does The Competition Differ?

Where this prize draw varies from normal is the bonus prize draws that run alongside the main draw. There are three additional prizes, an electric Fiat 500 car (Bonus Prize Draw 1), a Holiday Home (Bonus Prize Draw 2) and a £20,000 holiday voucher (Bonus Prize Draw 3).

Depending on when you enter, you may get a bonus entry into those additional draws as well as the one you get for the quarter of a million pounds cash competition.

The prize draws begin on Friday 3rd February 2023, and all close (except postal entries) by Friday 3rd March 2023 at 4pm. Postal entries have until 4pm on Thursday 9th March 2023 to arrive.

If you also want to be in with a chance of winning the electric car, you’ll need to enter between 3rd February and 10th February by phone, text or online, or by post (with the CAR 06 address prefix) to arrive by Thursday 16th February 2023 at 4pm.

For the holiday home entry to count, you need to enter by the paid phone, text or online routes after the car draw closes, but before 24th February at 4pm, or by post (with the HOME 08 address prefix) to arrive by Thursday 2nd March 2023 at 4pm.

For the final Bonus prize draw, entries via the three paid routes must be completed later then the closing time for the holiday home draw, but prior to the final closing date of Friday 3rd March at 4pm, or for the postal entries (with the HOLIDAY 09 prefix) Thursday 9th March 2023 at 4pm.

That means that a single entry cannot qualify for more than one of the car, holiday home  and holiday voucher prize draws, but any entry into the car, holiday home or holiday voucher prize draw will also be in the quarter of a million pound prize draw.

Unlike the first time they operated bonus prize draws alongside a big cash competition like this, ITV are offering bonus prizes right up to the end of the £250,000 cash competition. That means there’s no specific postal entry prefix or paid entry route for the cash competition on its own.

If you enter by post and your entry doesn’t arrive in time for the bonus prize draw, but gets there before the £250,000 postal entry deadline of Thursday 9th March 2023 at 4pm, it will only count for the main quarter of a million pounds prize draw.

In addition, for clarity, it’s worth making the point that the winners of the money, car, holiday home and holiday voucher re all likely to be different people, as they’re separate competitions.